Now, this space is again being challenged by disruptors like Airbnb, Oyo and other players.
Reinventing the Package Holiday Business
The move by Lufthansa and the proposed move by British Airways to bypass the GDSs is bringing new distribution methods in the industry. Even hotels are developing direct connect. In holidays, we are seeing similar trends with tour operators taking over the role of Destination Management Companies by venturing into contracting or DMCs selling directly to customers.
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However, in the context of NDC, all travel players cannot afford the time or finances to achieve this. While aspirations are inherent, most businesses hotels, airlines or other services will not be able to replace GDSs. Our belief is that GDSs will evolve in the foreseeable future. They are already doing so at a faster rate than ever.
A model that has been around for 50 years can be evolved and improved but it is a difficult task to make it obsolete overnight, considering it continues to add great value. According to Kumar, the next generation of travel will mostly be defined by the demand for value and heightened experiences.
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As for businesses, we are moving towards a future where service demand and delivery will be value-driven. With the focus being on experience and technology enabling transparency, the importance of a Value Hub Marketplace will continue to be unabated. Misra said that Artificial Intelligence aided machine generated interaction for complex travel plans. Complex travel plans are largely at the first generation level so we see more penetration of AI and machine-generated automation building the complex itineraries giving immense power to the traveller to search and book the package.
Also, the evolution of mobile, social media, AI, Chat bot, etc will continue to change the travel industry landscape s ignificantly. End customers have always demanded convenience and with regard to travel, technology has only enabled convenience in an aggressive manner in the recent years.
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Print Archive. Hot News. Information technology and the re-engineering of tourism. Jafari , H.
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Reinventing the package holiday business: new information and telecommunications technologies, DeutscherUniversitatsVerlag. The connected consumer: implications for hospitality sales and marketing, Hospitality. Information and telecommunication technologies as a strategic tool for tourism enhancement at destination regions Dimitrios Buhalis.
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